DATA PRIVACY LAW AND YOUR DIGITAL RIGHTS
This policy will give you information about how we look after your personal data when you visit or use our services. The Privacy Policy also tells you about your privacy rights and how the law protects you. Finally, this Privacy Policy covers both our online and offline data collection activities, including personal data that we may collect through our various channels such as websites, third-party social networks, points of sales and events.
Who is responsible for your personal data?
This Privacy Policy is issued on behalf of BrickMaps™. For the purposes of this Privacy Policy, when we use ‘we’, ‘us’ or ‘our’ in this Policy, we are talking about BrickMaps™.
Your privacy rights
As a data subject, you have the following rights in respect of the personal data we hold on you:
Request access to your personal data. You have a right to access the personal data we are keeping about you. In many cases, this information is already present to you in your online services from us. Your right to access may, however, be restricted by legislation, protection of other persons’ privacy and consideration for BrickMaps™ business practices, know-how, business secrets and internal assessments.
Request correction of incorrect or incomplete data. If the data we have pertaining to you are incorrect or incomplete, you are entitled to have the data corrected, with the restrictions that follow from legislation.
Request erasure. You have the right to request deletion of your data when:
the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
you withdraw your consent to the processing and there is no other legitimate reason for processing;
you object to the processing and there is no justified reason for continuing the processing; or the processing is unlawful.
Please note that, in certain circumstances, we may be required to retain some of your personal data after you have requested deletion to satisfy our legal or contractual obligations. We may also be permitted by applicable laws to retain some of your personal data to satisfy our business needs.
Limitation of processing of personal data. If you contest the correctness of the data which we have registered about you or lawfulness of processing, or if you have objected to the processing of the data in accordance with your right to object, you may request us to restrict the processing of this data. The processing will be restricted to storage only, until the correctness of the data can be established, or it can be checked whether our legitimate interests override your interests. Even when processing of your data has been restricted as described above, BrickMaps™ may process your data in other ways if this is necessary to enforce a legal claim or to process previously collected data if you have earlier given your consent.
Object to processing based on our legitimate interest. You can always object to the processing of personal data about you which is based on legitimate interest. If we are processing your data for direct marketing and profiling in connection to such marketing, your objection will always be sustained. For objections to processing for other purposes, we will conduct a legitimate interest balancing test and consider whether to support your objection.
Data portability. You have a right to receive personal data that you have provided to us in a machine-readable format. This right applies to personal data processed only by automated means and on the basis of consent or of fulfilling a contract.
Other rights. You have the right to lodge a complaint with The Dutch Data Protection Authority, if you are dissatisfied with the way we process your personal data. You will find the Dutch Data Protection Authority contact information at https://autoriteitpersoonsgegevens.nl/en.
Further information: updates
If we change the way we handle your personal data, we will update this Privacy Policy. We reserve the right to make changes to our practices and this Privacy Policy at any time, so please check back frequently to see any updates or changes to our Privacy Policy.
What personal data does BrickMaps™ collect?
Personal data is any information about a person from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password.
Purchaser Data includes purchases or orders made by you, your interests, preferences, and feedback or survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, participate in sweepstakes and other prize competitions and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data because this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
We use Pseudonymized Data in order to minimize the privacy impact to you.
Pseudonymization is a method that replaces or removes information in the dataset that identifies an individual but permits a data controller or third party to reidentify the personal data with reasonable effort. It is important to be aware that unlike anonymization, pseudonymization does not remove all identifying information from the data but reduces the linkability of a dataset with the identity of an individual.
We do not proactively collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic information, biometric data for identification purposes, or information about criminal convictions and offences.
If you fail to provide necessary personal data to us (we will let you know when this is the case, for example, by making this information clear in our registration forms), we may not be able to provide you with our goods and/or services.
How does BrickMaps™ collect personal data from you?
We collect personal data from the following sources:
Websites includes any websites operated by or for BrickMaps™, including sites that we operate under our own domains/URLs and mini-sites that we run on third-party social networks such as Facebook.
E-mail, text and other electronic messages includes electronic communications between you and BrickMaps™.
Customer Service includes calls or online chats with our Customer Service personnel.
Retail stores, which includes stores managed by or for BrickMaps™.
Online registration forms including BrickMaps™ Account registration, and loyalty program registration.
Offline registration forms includes printed registration and similar forms that we collect via, for example, postal mail, in-store demos, contests and other promotions, or events.
Online consumer contests and sweepstakes
Our loyalty program including your activities within the program.
Research in which you and/or your children may participate, both in person and online.
Personal data BrickMaps™ may collect from third parties
We may receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties:
analytics providers;
advertising networks; and
search information providers.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
Identity and Contact Data from data brokers or aggregators.
Identity and Contact Data from publicly available sources.
Identity, Contact and Purchaser Data from retail and entertainment partners such as Amazon, Bol.com, and store partners.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Who will BrickMaps™ share personal data with?
Sharing information within the BrickMaps™ organisation.
We may sometimes need to access your information to provide services to you on our or their own behalf. We need your personal data so we or they can perform activities, including as an example:
Deliver products and services you’ve requested
Get in touch with you about your account or transactions
Send you information about our sites and policies
Send you direct marketing messages
Send you product catalogs
Process information that we are formally contracted to process on our behalf, e.g. carry out a purchase placed by you,
manage your BrickMaps™ account activity or your account data, and/or manage your preferences on BrickMaps.com.
Internal research, analytics and reporting
Identify, review and stop any activities that could breach our policies or break the law
Sharing information with other companies
We process personal data with vendors in the following categories:
IT Service providers. We use a series of trusted partners worldwide to provide us with IT services and system
administration services – in regard to both our customer and partner-facing activities as well as our internal IT and administration systems.
Global payment provider and processing partners. These help us to secure a safe and efficient payment process both online, in our stores or through invoicing or money transfers.
Cloud storage partners. We store our and your data at secure data centers.
Fraud prevention and detection partners and agencies. These work with BrickMaps™ to secure that BrickMaps™ is not defrauded.
Warehousing, packing, shipping and delivery partners. These help us get our products into the hands of our customers and business partners.
Catalog printing, mailing and postal partners. These help us make sure catalogs and magazines come your way.
Data broker and data aggregator partners. These help us reach potential new shoppers with catalogs, magazines and other marketing and advertising. They also help us prevent that e.g. more than one BrickMaps™ catalog comes your way at the same time.
Marketing and advertising partners. These help us to be able to provide tailored advertisements, promotions, sweepstakes, contests and campaigns both when you are interacting with BrickMaps™ on online platforms, on social media, in-store or otherwise. They also help us find new potential shoppers to serve marketing messages (also called ‘look alike’) or help us better ensure that we do not serve a marketing message to shoppers who are not interested in the product or service in question (also called ‘suppression’).
Social media partners and online search platforms. These help us to be present, allow you to interact with BrickMaps™ on the platforms where you are, and allow us to provide tailored marketing of our products.
Survey, questionnaires and product review suppliers. These help us get your all-important feedback of your BrickMaps™ experience.
Tax and customs authorities, regulators and other authorities globally. These require reporting of processing activities in certain circumstances.
Professional advisers. Including lawyers, bankers, auditors and insurers globally. These provide consultancy, banking, legal, insurance and accounting services to BrickMaps™.
Other uses and disclosures
We will also use and disclose personal data as we believe to be necessary or appropriate: (a) to comply with applicable laws (which may include laws outside the country you live in); (b) to respond to requests from public and government authorities (which may include authorities outside the country you live in); (c) to cooperate with law enforcement; (d) to protect our rights, privacy, safety or property, and that of our affiliates, you or others.
In addition, we will use, disclose or transfer personal data to a third party in the event of any reorganization, merger, sale, joint venture, assignment.
Transfers to third countries
BrickMaps™ may transfer personal data to organizations in so-called third countries (countries outside of the European Economic Area). Such transfers can be made if any of the following conditions apply;
The EU Commission has decided that there is an adequate level of protection in the country in question; or
Binding Corporate Rules (BCR) are in place (for inter-company transfers); or
Standard Contractual Clauses (EU model-clauses) are used; or
Exceptions in special situations apply, such as to fulfil a contract with you or your consent to the specific transfer.
Cookies
Cookies are tiny text files that your browser places on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser, it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.
For more information about cookies and how to manage them,
please read our full Cookie Policy. or click on your cookie settings on BrickMaps.com.
